Website technology is no longer just an ordinary online page, but a digital platform that has various functions and can represent the image of an individual or organization. In the business world, a website can be a key element in building a robust digital ecosystem foundation, and this is what SALT Indonesia also does through Technology Development services. The question is, "How can website technology and its development create this digital ecosystem?" In this article, we will discuss what website technology is, its history, and the trends that are currently developing, especially those impacting the growth of digital businesses! What Is Website Technology?Referring to its definition, Website Technology is a series of methods, tools, and practices used in developing and managing a website. Website technology encompasses everything from basic elements like website page development using certain programming languages, front-end and back-end development, design interface, to complex aspects like website optimization in search engines (SEO) and security aspects.History of Website Technology The history of website technology began in the early 1990s when Tim Berners-Lee, a computer scientist at CERN, created the "World Wide Web (WWW)," the first web browser that also functioned as a web editor. The early stages of website technology continued with the introduction of the standard HTML (Hypertext Markup Language) and HTTP (Hypertext Transfer Protocol) as communication protocol. Around this time, the "Mosaic" browser was launched, capable of displaying images in line with text. The development continued into the 2000s, marked by the introduction of the Netscape Navigator browser and various new programming languages such as CSS (Cascading Style Sheets), JavaScript, PHP (Hypertext Preprocessor), and ASP (Active Server Pages). Entering the modern era from the 2000s to the present, the history of website development has progressed rapidly, marked by the introduction of HTML5, CSS3, HTTP/2, Responsive Design, to AI, Cloud, and Blockchain technologies on a website. If we summarize based on its generations, there are 4 generations of this website technology: Web 1.0 Generation Offers users one-way facilities such as viewing and reading site pages without interaction. Web 2.0 Generation Offers users Social Web facilities to carry out social activities through content.Web 3.0 Generation It offers users facilities to use search engines when looking for information on the internet. Web 4.0 Generation It allows users to record and store search history or other online activities. Development of Website Technology The websites you often see on the internet are not only developed from the design and interface side but are built from a series of processes that are quite complex and not visible on the surface. At least, there are 7 types of website technology development from the past to the present: 1. Browser The browser you often open is the gateway for users to surf and open various websites. This browser plays an important role in interpreting HTML, CSS, and JavaScript codes. In its early days, this browser was named World Wide Web. Until now, many modern browsers like Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, and so on exist. 2. Client & Server Side In website technology, the terms "Client" and "Server" work together to present an experience for users accessing websites. Simply put, the process that occurs between the client-side and the server-side is a request (Request), process (Process), and feedback (Feedback). 3. Programming Languages and Frameworks In website development, programming languages and frameworks play a crucial role in creating functional and interactive websites. Some examples of popular programming languages used today are: HTML CSS JavaScript Java Python Ruby PHP et cetera As for programming frameworks, some of the popular ones include: React Angular Django Ruby on Rails (RoR) et cetera 4. Content Management System (CMS) CMS is an application that allows users to manage website content easily and orderly. Some examples of popular CMS used include: WordPress Blogger Shopify Strapi HubSpot Joomla Drupal et cetera 5. Application Programming Interface (API) The following website technology is API, an interface that mediates the connection between one application and another, whether the application is within the same platform or cross-platform. Regarding this technology, SALT Indonesia is one of Indonesia's leading enablers of API integration solutions. 6. Database Database technology plays an important role in storing and managing data and information on a website, from site content, user data, transactions, and so on. In website development, there are 2 types of databases: SQL Database (Relational Database) NoSQL Database (Non-Relational Database) Popular databases used in website development include MySQL, Oracle, MongoDB, Cassandra, and others. 7. Data Format Lastly, there's the website data format, a component in website technology that allows for more efficient data exchange and information storage. Some types of data formats in a website include: XML (Extensible Markup Language) JSON (JavaScript Object Notation) CSV (Comma-Separated Values) et cetera Trends and Future of Web Development Technology We at SALT Indonesia observe that website technology is continuously evolving in various aspects due to the demand to provide the best experience for users. If we want to see the current web development trends and what will happen in the future, there are at least 5 categories that we summarize to represent each emerging trend: a. Website Technology Infrastructure In this category, website development technology refers to the infrastructure that must be prepared to present a responsive and interactive website. Some examples of trends are: Progressive Web Applications (PWAs) Web Development Architectures (Such as Server, CMS, Microservices, et cetera) Cloud Computing Technology Accelerated Mobile Pages (AMP) API Integrations "Mobile-first Development" Concept b. Cyber Security and Data Compliance Security and data compliance are also major concerns, as in today's era, so many types of threats can be attacked at any time. Therefore, standards and regulations for data security and privacy are needed, such as the General Data Protection Regulation (GDPR) and the implementation of Cyber Security, which SALT Indonesia also presents in its services. c. User Interaction and Experience The next trend is directly related to user experience (UX), whether it's presenting a new experience or an improvement from previous trends. Some examples of website technology trends being developed in this regard are: Accessibility in the Use of Voice User Interfaces (VUI) Innovative UI/UX Trends (Such as Motion UI, 3D Elements, and Dark Mode) New Experiences Using Augmented Reality (AR) and Virtual Reality (VR) d. Personalization and Efficiency in Web Development Personalization and efficiency in web development have also become the latest trends that must be considered. Some technology trends related to this include: The Role of Artificial Intelligence (AI) in Web Development "No-Code/Low-Code" Experience in Website Development Automation Testing in the Cloud Core Web Vitals Optimization Website Technology Audit e. Trends in Website Technology Innovation The last category is related to the trends in website technology development, including various innovations accompanying it. Some emerging website technology innovations include: Blockchain Technology, Web3 or Web 3.0, and Smart Contracts Advanced AI and Internet of Things (IoT) Technology Content Personalization with Machine Learning Questions About Website Technology a. What is Web Technology? Web technology is a series of methods/practices, and tools used in developing and managing a website. b. What Technologies Are Used on Websites? On a website, at least 7 kinds of technologies accompany it, namely Browser Technology, Client & Server, Programming Languages and Frameworks, CMS, API, Database, and Data Format. Key Takeaways In the ever-evolving digital world, along with user preferences, website technology plays an important role in supporting the formation of a digital ecosystem, especially for business purposes. At SALT Indonesia, we realize that this is inseparable from various forms of development and trends that continually emerge from the past, present, and future. Therefore, it is essential for you and your business always to be aware and adapt to every change that occurs. In line with this, as a Technology Enabler & Developer, SALT Indonesia can be a strategic partner in realizing website technology relevant to your business goals. Explore our various Bespoke Technology Development services, and embark on your transformation journey with us by clicking the banner below!

There are companies that stand at the forefront of innovation, poised to reshape the nation's business landscape.SALT, a leading digital marketing and technology group under the umbrella of RED Asia Inc., is playing a pivotal role in driving Indonesia's technological transformation through Artificial Intelligence (AI). With a profound commitment to fostering innovation and digital transformation, SALT is determined to elevate Indonesian businesses to compete locally and globally, all with AI's assistance. SALT and its sister companies Redcomm and Insignia have introduced a groundbreaking initiative known as "RED AI For Indonesia." This initiative seeks to bridge the gap between Indonesian businesses and AI technology, offering accessible tools and solutions that have the potential to revolutionize the way local markets conduct their operations. One of the cornerstones of this initiative is the launch of 3 AI technologies, a new service for AI-driven transformation, and a specialized funding program aimed at accelerating AI-based startups in Indonesia. Let's dig deeper into how SALT, under the RED AI For Indonesia banner, leads this transformative journey. 1. SALTX.AI: The AI Transformation LeaderSALTX.AI, a brainchild of SALT, has emerged as a pioneering solution designed to enhance business performance through AI integration. Its mission is to improve revenue streams, boost operational efficiency, drive data-driven decision-making processes, and enhance customer experiences. At its core, SALTX.AI adheres to the motto, "AI First, Human Assisted." In a rapidly evolving technological landscape, businesses in Indonesia must continually transform, and SALTX.AI is here to support this transformation through AI technology. 2. INSIGNIA IQ: AI-Powered Data ManagementInsignia, another company within the RED Asia Inc. family, introduces INSIGNIA IQ, an AI-powered Data Management Center. This innovative platform seamlessly connects various data sources, transforms data formats, and ensures the purity of data, all through a single, enhanced AI-driven transformation platform. INSIGNIA IQ also translates complex data sets into understandable narratives, making data-based insights accessible to individuals with varying levels of expertise. It transforms data from mere numbers into a language that speaks to all. 3. RED-AINSTEIN: The Continuous Learning AI AssistantRedcomm, a prominent digital marketing company in Indonesia, has unveiled RED-AINSTEIN, an AI Assistant that continuously learns from millions of data points. This AI assistant combines AI intelligence with Redcomm's 20 years of marketing knowledge to enhance the effectiveness of digital marketing campaigns, from market research to competitive strategy and data-driven social media content. RED-AINSTEIN operates 24/7, uncovering marketing blind spots that may elude human marketers. It exclusively works within the Redcomm digital marketing team, elevating its services for clients by building an effective digital marketing ecosystem through AI marketing. 4. ASK-DEA: Empowering SMEs with AI Marketing ASK-DEA, an integral component of RED AI For Indonesia initiated by Redcomm, is a self-service AI-based digital marketing assistant tailored for SMEs and startups. It functions like having your own digital marketing agency generate customized ideas and strategies for marketing campaigns. From innovative campaign ideas to attention-grabbing marketing campaign strategies, ASK-DEA increases opportunities for Indonesian SMEs to distinguish themselves from competitors, especially in their early stages. As a support for the growth of SMEs in Indonesia, RED AI For Indonesia will grant ASK-DEA access to 100 SMEs, showcasing how AI can optimize their marketing campaigns. 5. RED AI-VENTURES: Accelerating AI Startups Last but not least, RED Asia Inc. introduces RED AI-VENTURES, a specialized acceleration program designed exclusively for the burgeoning AI sector in Indonesia. This program aims to identify and nurture early-stage AI startups that exhibit a strong AI-centric vision and possess unique technology and technical leadership. RED AI-VENTURES goes beyond mere capital investment; it is committed to propelling selected AI startups to unprecedented heights by providing them access to its extensive strategic network, direct operational support, and invaluable guidance from industry pioneers. Damon Hakim, Managing Partner of RED Asia Inc., emphasizes that AI-based startups from various industries can secure funding and operational assistance through this initiative. He notes, "We see AI as a technology that can be implemented across any industry. What matters most is the technical capabilities of the startup founders." Marco Wijaya, Co-founder and CEO of SALT.id, also expressed his vision during this Press Conference RED AI for Indonesia, "We give opportunities to AI startups or founders of startups with expertise in AI technology, specifically. We want to build an AI ecosystem in Indonesia."SALT and RED AI For Indonesia Leads Indonesia's AI RevolutionIndonesia is on the brink of a technological revolution, and SALT, along with its sister companies under RED Asia Inc., is at the helm of this transformation. By breaking boundaries and empowering businesses with innovative technology, RED AI For Indonesia is ushering in a new digital innovation and change era. SALT's commitment to AI-driven transformation is a testament to the potential and advantages that AI can bring to Indonesian businesses, unlocking opportunities never imagined. As Indonesia continues to embrace AI, SALT's pioneering initiatives are set to shape the future of business in the nation and position it as a global competitor in the digital age. If you are considering a business transformation & acceleration through AI integration, we're here to assist you. Explore our AI solutions to boost efficiency and elevate your business. Contact us for more information on how AI can shape the future of your business.

In today's digital age, where agility and innovation are the keystones of success, businesses constantly seek solutions that streamline operations and provide a competitive edge. Entering the realm of cloud computing — a transformative force that has redefined the landscape of IT infrastructure. Amid this revolution, SALT unveils cloud services that promise to catapult businesses into a new era of efficiency and growth. This announcement marks the beginning of a journey towards operational excellence, where the complexities of cloud platform management are transformed into strategic advantages. Let us dive deeper into this news!Introduction to SALT's “Cloud Services”SALT, a renowned IT development company, takes a significant leap by announcing its new service. As a proud partner of Amazon Web Services (AWS), SALT introduces "Advanced Cloud Service Solutions", designed to cater to the diverse needs of businesses aiming for digital transformation. This service includes "End-to-End Managed Cloud Service" and "Server Hosting", offering a comprehensive solution that covers everything from IT infrastructure setup and management to optimization and security. SALT guarantees access to the latest cloud computing innovations and a seamless integration process, making it easier than ever for businesses to leverage the power of the cloud to drive growth and efficiency. This strategic move underscores SALT's commitment to innovation and its dedication to providing scalable and reliable technology solutions, particularly in cloud technology. Benefits of Choosing SALT for Cloud Solutions Opting for SALT's cloud services comes with myriad benefits for your business. Firstly, the partnership with AWS ensures customers access to one of the world's most reliable and widely adopted cloud platforms. SALT leverages AWS's unparalleled "Scalability" and "Security" to offer services that stand out in the crowded cloud technology market. Furthermore, SALT distinguishes itself with unique features such as custom scalability options, robust data protection, and 24/7 technical support, ensuring businesses can operate smoothly and efficiently.How SALT's Cloud Services Empower Your Business SALT's cloud services emerge as a pivotal ally for your business, aiming to navigate and excel in this fast-evolving landscape. Here's how SALT's bespoke cloud solutions are engineered to empower your business:• Accelerated Innovation and Time-to-MarketWith SALT's cloud services, your innovative ideas can swiftly become reality. The agility provided by cloud infrastructure allows for quicker deployment of applications, significantly reducing the time from conceptualization to market launch. This acceleration ensures that you stay ahead of the curve and competition. • Enhanced Operational EfficiencyBusinesses can streamline their operational processes by leveraging the efficiency of SALT's managed cloud services. This optimization leads to more efficient use of resources, lower operating costs, and the ability to focus on strategic initiatives rather than being entangled in day-to-day IT management. • Scalability to Match Business DynamicsThe fluidity of SALT's cloud solutions means that resources can be scaled up or down quickly in alignment with your business's fluctuating demands. This scalability ensures that your IT infrastructure is always perfectly tuned to your current needs, optimizing costs and performance without compromising service delivery. • Uncompromised Security and ComplianceSALT's cloud services are fortified with state-of-the-art security measures, protecting your data against evolving threats. Coupled with compliance with stringent regulatory standards, your business is safeguarded, fostering trust among stakeholders and customers alike. • Become a Foundation for Global ExpansionAs your business grows, SALT's cloud services grow with you. With the power of AWS's global infrastructure at your disposal, expanding your operations internationally becomes a seamless reality. This global reach allows you to tap into new markets with the confidence that your IT backbone is robust, responsive, and resilient. • Insight-driven Decision MakingSALT's cloud services unlock the potential of big data analytics, providing businesses with actionable insights derived from their data. This intelligence empowers decision-makers to make informed strategic decisions, driving innovation and identifying new growth opportunities. • Collaborative Work EnvironmentsBy fostering a collaborative work environment based on a cloud platform, SALT enables real-time sharing and collaboration among teams, irrespective of location. This improves productivity and promotes a culture of innovation and teamwork, which is crucial in today's dynamic business environment. By choosing SALT's cloud services, you are not just investing in technology; you are investing in a strategic partnership that propels your business towards unprecedented growth, innovation, and market leadership. Security, Compliance, and Certified Expertise in ImplementationA strong commitment to security and compliance is at the heart of SALT's cloud services. SALT adheres to the highest standards of data protection and regulatory compliance, ensuring that customer data is always secure. Additionally, SALT's team boasts the prestigious "AWS Certified: Solutions Architect Associate" certification. This recognition is a testament to their expertise in designing, operating, and optimizing IT infrastructure and applications on AWS. We are proud to have earned the “AWS Certified: Solutions Architect Associate" certification for digital and business technical accreditation. Customers can trust our AWS certified expertise to deliver secure, scalable, and efficient cloud solutions tailored to their needs. Getting Started with SALT's Cloud ServicesSALT's new cloud services mark a pivotal moment for businesses looking to harness the power of cloud computing. With our partnership with AWS, certified expertise, and a focus on security and customer satisfaction, SALT is poised to be a leading provider of cloud solutions. Starting on your cloud journey with SALT is straightforward. You can connect with us for a consultation to get guidance on selecting the right services to match their requirements. Ready to redefine your business with Advanced Cloud Technology? Dive into the future with SALT! Unveil the potential of our cloud solutions and a suite of digital services to enhance efficiency and uplift your enterprise. Get in touch to discover how our technology can architect the future of your business.

The landscape of artificial intelligence (AI) adoption in enterprises has increasingly been scrutinized in recent months. Some research and surveys in 2023, drawing on the insights of data scientists and AI professionals, shed light on the challenges faced by organizations venturing into the realm of generative AI. Therefore, here are 4 key takeaways we highlighted from what is happening in today’s world of AI, especially for enterprises: 1. Cautious Approach to Generative AI Capabilities Despite the buzz surrounding generative AI capabilities, in fact, some enterprises are taking a very cautious approach in AI adoption and its implementation. We recognize that only 10% of organizations have successfully launched generative AI solutions into production, a stark contrast to the high expectations associated with this transformative technology. 2. Leaders and Hesitant Players in AI Adoption Sectors such as Financial Services, Banking, Defense, and Insurance emerge as leaders in embracing AI solutions, enticed by the promises of enhanced efficiency and improved customer experiences. On the other side, Education, Automotive, and Telecommunication sectors appear hesitant, with AI tools initiatives still in their infancy. That is why we are also taking the initiative to encourage this sector to grow. 3. Identifying Barriers to AI Adoption Enterprises are starting to realize what obstacles organizations face on their AI journey. One of the obstacles was AI Infrastructure, which proved to be a significant bottleneck, with computer-intensive models taxing IT resources. Moreover, professionals in organizations acknowledge the need to improve skills to support the growing interest in AI language models, revealing a gap in proficiency. 4. Top AI Adoption Use Cases and Integration Challenges Chatbots and translation emerge as the top AI use cases, reflecting the advancements in generative AI adoption in 2023. However, we see only a third of organizations have deployed generative AI models to production. Furthermore, many organizations still have low AI integration, running five AI models or less, a figure that has not grown since 2022. Navigating Real Challenges in AI Adoption While AI tools like ChatGPT or Midjourney create excitement around AI, in fact, there are still many challenges that enterprises must face. The road to AI integration involves overcoming hurdles related to skills, regulation, reliability, and infrastructure. As the industry strives to simplify tasks and remove complexity, there is optimism from SALT for a more seamless adoption of AI capabilities in the future. If you're considering a business transformation & acceleration through AI integration, we're here to assist you. Explore our AI solutions to boost efficiency and elevate customer experiences. Contact us for more information on how AI can shape the future of your business.